Client case · Vibe.co · AdTech
Bringing connected TV into partner products
A Developer Platform and REST APIs for launching, managing and measuring CTV campaigns from third-party products.
Assignment, challenge and approach
The assignment
Turn Vibe’s platform capabilities into a coherent developer experience: clear authentication, predictable API resources, actionable documentation and a public entry point for partners.
The challenge
A partner API is more than a collection of endpoints. It must make a complex AdTech domain understandable, remain stable over time and let an external team move forward with as little friction as possible.
The approach
I structured the developer journey around real integration tasks, from onboarding and authentication through campaign operation and measurement.
A foundation spanning the campaign lifecycle
The Developer Platform is now public. Partners can embed Vibe capabilities into their own products and support connected TV campaign launch, management and measurement.
- OAuth authentication and account management
- Advertisers, campaigns and strategies
- Creatives, audiences and reference data
- Reporting, measurement and impression tracking
- Getting-started guides and API reference
- Explicit versioning for durable integrations
Vibe × Walmart
A capability at the heart of Vibe’s next chapter
In June 2026, Vibe and Walmart announced an agreement for Walmart to acquire Vibe and bring the technology to Walmart Connect. The transaction remains subject to customary closing conditions.
Read Vibe’s official announcementWant to open your product to partners?
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