Expertise
From advice to production on the web topics that matter to your business
Every engagement starts from real constraints, produces verifiable deliverables and strengthens your team’s autonomy.
All areas of expertise

A fractional Tech Lead surfaces blocked decisions, matches review depth to risk and builds ownership across the team.
A realistic roadmap, explicit trade-offs and fewer decisions waiting on one person.
A route-by-route migration that delivers crawlable HTML and reliable metadata, then measures whether the App Router and Server Components reduce client-side JavaScript.
Each migrated public route ships server-rendered content and keeps a rollback rule to the SPA in the reverse proxy.

An audit that segments field Core Web Vitals, reproduces a user journey and verifies where browser or server time is spent.
Testable hypotheses, a prioritised backlog and a repeatable diagnostic method.
